The Emilia Muller Brand

A couple of days ago, somebody asked me how I would describe myself, as a brand. It was not easy, but I managed to draw a concise picture of it. Here it goes:

A smile is always on Emilia Muller’s lips, and she brims over with creativity, musicality, laughter, willingness to recycle and a longing for friendship. Even though she is an organized person, Emilia Muller does not only carry to-do-lists along with her, but also verses, ideas for articles, ideas for books and even ideas for making/ remaking clothes.

She has a special hunger for reading books and is capable of giving reading recommendations. When she does not write, Emilia Muller watches movies. A lot of movies, actually, and she writes reviews for some of them on one of the four blogs she manages.

Emilia Muller laughs. She does that with a lot of strength, being aware that it is one of the most efficient exercises for the facial muscles. And so we arrive to the musicality issue. Emilia Muller sings. Beautifully, according to her sayings. Others, though, have hesitations.

Friends?! There aren’t many places left in the world where Emilia Muller does not have friends. She understands, quite clearly, the value of friendship and she knows that everything is done with people, by people and for people.

Emilia Muller is fond of recycling. She recycles everything. Though she had more projects involving clothes (of hers, of her friends or her family’s), which she patches or gives them another use. The most astonishing recycled work (which was not an item of clothing) is a round wooden scale. When it broke, Emilia Muller did not have the heart to throw it away. She kept it, painted it, and then made it a gift to a dear friend, to cheer up his living-room.

Emilia Muller writes. And she is also published. She has arrived to the exact number of four and a half books. A novella. A children’s story, which she also illustrated (oh, I forgot to mention – she also likes to draw). A short story collection. The bilingual edition of the short story collection – in Romanian and in English – (this is the explanation for that half). And a novel. Her first novel, which actually carries a picturesque name – “The Sewing Club”.

And if a song should be chosen in order to show the musicality of the brand, this would be it: