We all do it. There is no
communicator out there that has not made a mistake. But everybody makes
mistakes, and everybody must learn from them. Do remember: you need a plan. If
you do not have a plan, please refer to this article to better understand its
importance.
Here below is a list of the mistakes
I encountered so far regarding internal/ external communications, and the
interactions between employees:
•
Length
Sure, there are two issues when
drafting a message. It’s either too long or too short. Thus, one must always
consider the means. Should you post it on LinkedIn, make sure that the post is
no longer than two-three sentences (short sentences, by the way). Otherwise, it
will be ignored. And this applies to emails, press releases, and newsletters –
always consider the length and adjust it according to the channels and
audience.
•
The audience
One must always consider the public.
I’ve seen tendencies to post on LinkedIn in the same manner as on Facebook.
Just remember: for pictures of cats and dogs, cookies and flowers, there is
always Instagram and Facebook. Professional must be kept professional.
•
Less is more.
Well, yes. If you think that sending
three newsletters a week and another two every month is good for keeping an
engaged communication with your employees, you are in a pickle. People have
jobs, tasks, targets, agendas filled with meetings and conference calls, they
do not have time to dedicate to easy-reading. Not whilst being at work, anyway.
What you’ll succeed indeed by doing this is to make them filter your emails
directly to the trash file. You don’t want to do that. Slow and steady wins the
race, right?! It’s the same in communications.
•
Hiring the
right people
If a company used its resources
(time, people) to find the right candidate to fill in an opening, the most
sensitive thing about this should be that she/ he would be permitted to do the
job. How many of you feel this is not the case?! I know it’s a question of
control (letting go, that is). I keep receiving examples of this, when is
clearly a case of not trusting the others. And yes, I agree, trust is something
one gains during a period of time and when one sees results.
It is fairly frustrating for those
who have been hired for the job and are hindered from doing it. And frustration
leads to unsatisfied employees. Unsatisfied employees make unsatisfied clients.
•
Feedback
Since the day I first heard somebody
mentioned this word, the organizational culture has not been the same. Don’t
get me wrong, I value and encourage receiving feedback. But I am starting to
feel that there only are two ways for it.
One – too much feedback.
Yes, you read this right. Some, not
able to make decisions, have settled on solving issues with feedback. Thus, for
every mere situation, feedback has to be collected from a considerate number of
people. While, this could be seen as a democratic gesture, it is not. And more
so, it’s a waste of time. For example, if we should let the people of a country
vote for any proposal, the role of the main institutions would perish and so
would the country. Sure, we need the people to give us direction, but there are
certain institutions that have their proper roles and that should not be
denied to them.
So it is with those that use feedback
to mask their insecurities. Decisions must be promptly made (according to the
situation, as well) and feedback must be considerately asked or given.
Two – ignoring the feedback.
Well, it’s no point in constantly
asking feedback if one always chooses to ignore it. This is exactly as in the
story with the boy that cried wolf. People will give you feedback, until one
day when they will realize that it is in vain and they will decide to never do
it again.
•
Kind reminder
Well, all the apps we’ve got
constantly remind us that we are too busy. So much, that they even created an
app to tell us it’s high time to move, to drink water and to take some steps.
The same for kind reminder emails.
They are constantly used to remind a certain person the need of a reply still
exists in the sender. While I don’t blame people who do not reply at the first
‘kind reminder’, I do do it when a fourth one is sent.
•
WACAMA
One of my husband’s former boss
taught him this. And it strikes me as wonderful advice, too.
WACAMA stands for walk, call and
email. Thus, in matters of emergency, we must firstly, walk and have a
face-to-face discussion, and then call and send emails. One can’t always get to
the office of the person one needs to clarify things with, but sending emails
has grown upon us and, somehow, we fail to connect and keep a professional
relationship with others. Just by sending emails, we think we have done our
jobs and all we have to do now is to wait for the reply.
Keep in mind – when it is an
emergency, don’t just send an email. You have two other steps before doing
that.