2020 was not an easy year. But we coped, arming ourselves with beautiful things. Books always bring me joy and I love to discover new authors or new styles in authors I am already familiar with.
If you are in search of good books to read, please find below my list.
Should you be curious to read my books, you can find some of them here, here, and here.
The list of good books I read in 2020 is as follows:
When one is born in a family such is mine,
where every member is a skilled storyteller, one has innumerous stories to
tell. I reckon there are almost no occurrences that cannot be related to one of
our stories.
Today, I am going to narrate the one about
‘Mom said so!’. This reply is used,
within our family, as argument from authority (besides ‘Na!’, of course). Any
small whinge is annulled by ‘Mom said so!’.
Its story goes like this. In the apartment
building where my parents live, in Tulcea, there once lived a family with a
lot of kids. The parents, working in shifts, did not have the time to cook their
meals. So they would leave them money in order to buy some snacks. The eldest
brother had the task of buying and distributing the snacks. On the night in question (when
it happened that this expression entered our family vocabulary), the eldest was
distributing a biscuit pack to each of his brothers.
One, a whimsy-whamsy, refused to take it. The
eldest tried to give him again the pack, and since he was refused once more, he
uttered:
‘Mom said so!’
And so the little brother immediately took the
pack, and started eating. While us, have been honoring this saying ever since.
If you’re good, next time I’ll tell you about 'Ma
friend, go la noi la unitate' (a mixture of Romanian and English meaning to
express ‘My friend, go to our unit’). Though it’s very clear to me that I will
not be able to live up to the way my cousin tells it. Maybe that it is why I
can’t get enough of him telling this story.
For certain reasons, it seems to me that this year draws a perfect
circle. A thing that also applies to wonderful reading. I started and
finished this year by reading something that Elif Shafak wrote.
Fury, anxiety, suffering, sadness and
loneliness are the main characters of this book. All, actually, have one common
goal – to hold up a mirror to our faces. Let us look at us in this mirror and
realize our feelings and not give in to them. Just like Elif Shafak writes, we
are all emotional creatures and, whether we admit it or not, we act according
to our emotions. And this is where we must pay attention, for our actions may
start things we do not want for us or the generations to come.
Identity is another theme of this book. What defines
us? The country we were born in, the one we live in, our gender, aspirations or
the organizations we belong to?
‘Put me together with an author from Greece,
Bulgaria, Bosnia, Albania or Romania and you will be surprised to see how much
we have in common.’
It soothed me and will keep as token the
following:
‘Do not be afraid of complexity. But do fear those that promise you a shortcut
to simplicity.’
Recently, I received a ‘No’ and it was a good moment to stop and analyze my feelings.
I do not know about you, but I have received a lot of ‘No’ replies in my life. To the point that it was high time I gave everything up for not being good enough. I never was and never will be the kind of person that if faced with a closed door tries to enter through the window. But I am persevering, I tell you that. Well, a shy persevering. I taught myself to use my hurt feelings for the best and try to find other solutions in order to achieve my goal.
It’s hard. I’m not going to lie to you about this, and I am not going to show myself as a superhero. It’s very hard to receive refusals and to keep the faith in your project. Inevitably, one starts to think if one should insist on it, given that people keep saying that one's proposal is not in fashion and it cannot bring too many interested parties to the table.
At the end, I think that if one finds even a faint sense or meaning, one should continue. My meaning? Well, if I succeed in making people smile and if, after reading what I wrote, they find themselves closer to other people, other people’s experiences and emotions, my meaning does exist. Maybe in more ways that I could ever imagine.
It’s colder and colder outside and
the yearning to remain inside keeps growing. And so is the appetite for
reading. I have recorded some videos, reading from some of my published
books.
The videos below are in Romanian, but
you can read their English translations under each video.
‘Aventuri de excursionist/ Adventures
of tourists’
‘….
‘That
sucks! It’s not the first time I hear about thefts in buses.’
‘Yeah,
I don’t get it why people steal.’
‘Well’
Radu said, ‘some have reasons, even though I don’t take their side. But
others…’
‘They
should work, not steal’ and Cosmin’s voice started to coarsen.
‘Work
is not easy at all. Look at us, waiters, we work hard and most treat us like
slaves, but you’ll learn to ignore them. They can’t go beyond that! Well,
market economy isn’t what it used to be. Now we have to work even more in order
to afford what we easily afforded once’ Radu sighed.
‘You
know, actually, it’s the other way around’ Cosmin said.
‘Oh,
really! Who says that?’
‘Bertrand
Russell does.’
‘Never
heard of him. Who’s he?’
‘He
was a great philosopher, among other things’ Cosmin answered.
‘Oh,
no! I don’t want to hear about philosophers. They talk crazy things, with no
life experience at all.’
‘No,
this one really knew what he was saying’ Cosmin firmly replied. ‘Russell
believed that modern techniques could be used in order to considerably diminish
the number of working hours, for example from eight to four hours a day.’
‘Aha’
and Radu’s interest started to grow. ‘And how could we do that?’
‘He
said that if we tried to reduce the number of working hours, there would be
enough resources for everybody, and more, unemployment would not exist because
those that work extra hours would give from their surplus to those without work
places. And thus, it would be a balance for all of us. And people would have
more time to spend with their families, to develop or acquire skills, and to
learn new things.’
‘Aha,
your idea isn’t bad.’
‘It’s
not mine’ Cosmin smiled. ‘It’s Russell’s.
……’
‘I am a Veteran!’
‘….
Being so amused
by the faces she made, I didn’t realize she was shaking the beer bottle for a
while now. She was just like a speaker at the desk, utterly lost within emotions.
She opened the bottle and foam began to flow. Since she was really ashamed, she
quickly pulled a glass closer and started to pour into it. Now, on the table,
there was a glass full of foam. I didn’t say anything, that would have made me
really insensible to the problems she mentioned earlier. And I was in no mood
to scold her; a few minutes and the foam would vanish. Actually, five minutes,
to say the least. I was always intrigued and amused by her and Oana; they would
ignite so fast. Exactly like their mother.
”What
is this, Elena? What does your grandfather have in his glass?” Ana entered the
room.
”Beer, why?” Elena serenely asked.
”Then what type of beer is this? You only poured foam in this glass. Oh,
dear! You must have agitated that bottle! You did buy another bottle, right?
Please, give me that, otherwise we’ll be waiting here forever until this foam
goes away. Well, father, if you didn’t know, here in Tulcea, people drink beer foam instead of beer” laughed Ana, taking
her right hand to her right cheek and shaking her head. Well, she had to take after her mother, too.
”Hey, it’s nothing. We were so involved in our talk that we didn’t notice.”
”Oh! And what were you talking about?” asked Ana.
”Eh,
nothing important. We were talking about flowers.” Elena’s eyes were burning
with gratitude. I think this is the advantage grandparents have over parents.
There’s a complicity between grandparents and grandchildren that parents can
never have with their children. And maybe they couldn’t even understand it,
being so over their heads in their duties as parents. Ana looked at me, trying
to grasp the gravity of the discussed issues, and not sensing anything alarming
in my eyes, she turned over to Elena.
….’
‘Sugu the squirrel and the dog
Hapciu’
‘Sugu the squirrel lived in a small forest on the
outskirts of a mountain town. The tallest chestnut tree was his home. From the
top of Rur (that’s how Sugu named the chestnut tree), one could enjoy the view
of the town. But what Sugu loved most was to climb the tree at sunset and wait
for stars to appear in the sky. He found it wonderful the way the stars light
up in the sky, as if an invisible magician would flutter his magic rod. Three
very luminous stars and almost perfectly aligned were his favorites. He had
heard from Raf the owl, the wise of the forest, that these stars were called
Orion’s Belt. How lucky was this Orion! Sugu the squirrel would have loved to
own such belt.
Every morning, Sugu would exercise. He jumped from one
branch to the other and loved to race against Viju the rabbit. Sometimes, Sugu
would win and this made him very happy because it was a real victory, knowing
that Viju would never pretend. As it happened, sugu loved entertaining. Having
those two front teeth, animals would always think he was smiling. He was, but
he also tried to do something more.
A couple of days ago, I was
talking about the year that is slowly coming to an end. I focused on the
positive things, a manufacturing flaw.
Space
I like the fact that I can make
the queue at a store without being jostled by a buyer behind me. Well, this
custom has not totally vanished because I still see people doing it, and even
though they wear masks, insist on leaving no personal space between you and
them for fear of people cutting in front of them. There was a time when I believed
this was a reminiscence of making the queue during the Communist era, but it is
not. I see there are also young people doing it, and they look far younger to
even have been born on the days of the Revolution (end of December 1989).
Time
I have time. Yes, you have
read it correctly. The two hours spent on the way to and back from the office
have been given to me. Thus, in a working week, I can do what my heart desires
with ten hours. I’ve been given the gift of time, as Ross would say.
I recently read a post on LinkedIn about a certain question usually asked at a job interview and I laughed.
The picture of the post presented a simple dialogue:
‘Why do you want this job?’
‘I’ve always been passionate about not starving to death.’
Sometimes it’s a real slog to go to interviews. People expect highly motivated explanations to why one wishes to occupy a certain job. Sure, motivation should be there. Otherwise, there would be no applicants. But the thing is, some applicants find it hard to manifest euphoria in front of strangers. Others, like me, are characterized by a terse style. I do think that those who applied without even looking at the job post could be easily discovered (I know this is the issue). Yeah, I really do think that!
Inevitably, it reminded me of a question I’ve been asked at a couple of interviews:
‘But if you write books and you are a published author, and you are so creative, why do you want to work in a company?’
My motivation is the same as it has always been: I need to be with people. To build and gather stories around them. But even so, artists cannot live off their creation. Or, at least, only a few of them can.
Inspiration has been kind to me these past few years. Starting from 2015, when Sugu the squirrel gave me a slick smile and inspired me to write that children’s story. It seems he came to me accompanied by other ideas, and thus the novella, the short stories collection, and the novel emerged.
Studies show that watching a beaver eat cabbage lowers stress
by 17%. But what about if you were acting like a beaver?!
I read this headline and watched the video of a beaver eating cabbage, and
I laughed. It all took me back in time. Me and my sis were sharing the same
bedroom (to the comfort thesis that I see implemented by parents, I tell you –
there are no shared memories if brothers or sisters have different rooms). It
was an autumn night, and after switching off the TV, I found myself not being
able to go to sleep and somehow… craving for cabbage.
Well, I guess I was not good at leaving things for the next
day back then, either. So I went out of bed and went to the hall and opened the
fridge. I took a couple of cabbage leaves and closed the fridge. But I did not go
in the kitchen or anywhere else in the apartment to enjoy them. Instead, I
returned to bed and started eating them. The crunching and munching woke my sister
up, and she asked me to leave the bedroom and finish eating.
I guess my sister owes me a lot for reducing her stress levels. It
seems I was quite the expert back then and I had no clue about it.
So watch a beaver or be a beaver, whatever suits you best.
But make sure to lower your stress. It does wonders for your health.
We all do it. There is no
communicator out there that has not made a mistake. But everybody makes
mistakes, and everybody must learn from them. Do remember: you need a plan. If
you do not have a plan, please refer to this article to better understand its
importance.
Here below is a list of the mistakes
I encountered so far regarding internal/ external communications, and the
interactions between employees:
•Length
Sure, there are two issues when
drafting a message. It’s either too long or too short. Thus, one must always
consider the means. Should you post it on LinkedIn, make sure that the post is
no longer than two-three sentences (short sentences, by the way). Otherwise, it
will be ignored. And this applies to emails, press releases, and newsletters –
always consider the length and adjust it according to the channels and
audience.
•The audience
One must always consider the public.
I’ve seen tendencies to post on LinkedIn in the same manner as on Facebook.
Just remember: for pictures of cats and dogs, cookies and flowers, there is
always Instagram and Facebook. Professional must be kept professional.
•Less is more.
Well, yes. If you think that sending
three newsletters a week and another two every month is good for keeping an
engaged communication with your employees, you are in a pickle. People have
jobs, tasks, targets, agendas filled with meetings and conference calls, they
do not have time to dedicate to easy-reading. Not whilst being at work, anyway.
What you’ll succeed indeed by doing this is to make them filter your emails
directly to the trash file. You don’t want to do that. Slow and steady wins the
race, right?! It’s the same in communications.
•Hiring the
right people
If a company used its resources
(time, people) to find the right candidate to fill in an opening, the most
sensitive thing about this should be that she/ he would be permitted to do the
job. How many of you feel this is not the case?! I know it’s a question of
control (letting go, that is). I keep receiving examples of this, when is
clearly a case of not trusting the others. And yes, I agree, trust is something
one gains during a period of time and when one sees results.
It is fairly frustrating for those
who have been hired for the job and are hindered from doing it. And frustration
leads to unsatisfied employees. Unsatisfied employees make unsatisfied clients.
•Feedback
Since the day I first heard somebody
mentioned this word, the organizational culture has not been the same. Don’t
get me wrong, I value and encourage receiving feedback. But I am starting to
feel that there only are two ways for it.
One – too much feedback.
Yes, you read this right. Some, not
able to make decisions, have settled on solving issues with feedback. Thus, for
every mere situation, feedback has to be collected from a considerate number of
people. While, this could be seen as a democratic gesture, it is not. And more
so, it’s a waste of time. For example, if we should let the people of a country
vote for any proposal, the role of the main institutions would perish and so
would the country. Sure, we need the people to give us direction, but there are
certain institutions that have their proper roles and that should not be
denied to them.
So it is with those that use feedback
to mask their insecurities. Decisions must be promptly made (according to the
situation, as well) and feedback must be considerately asked or given.
Two – ignoring the feedback.
Well, it’s no point in constantly
asking feedback if one always chooses to ignore it. This is exactly as in the
story with the boy that cried wolf. People will give you feedback, until one
day when they will realize that it is in vain and they will decide to never do
it again.
•Kind reminder
Well, all the apps we’ve got
constantly remind us that we are too busy. So much, that they even created an
app to tell us it’s high time to move, to drink water and to take some steps.
The same for kind reminder emails.
They are constantly used to remind a certain person the need of a reply still
exists in the sender. While I don’t blame people who do not reply at the first
‘kind reminder’, I do do it when a fourth one is sent.
•WACAMA
One of my husband’s former boss
taught him this. And it strikes me as wonderful advice, too.
WACAMA stands for walk, call and
email. Thus, in matters of emergency, we must firstly, walk and have a
face-to-face discussion, and then call and send emails. One can’t always get to
the office of the person one needs to clarify things with, but sending emails
has grown upon us and, somehow, we fail to connect and keep a professional
relationship with others. Just by sending emails, we think we have done our
jobs and all we have to do now is to wait for the reply.
Keep in mind – when it is an
emergency, don’t just send an email. You have two other steps before doing
that.
Morning. I look
out of the window to the haze so dense that it could almost be spread on bread,
like the cheese in the famous TV spot. I squinted my eyes, trying to see if it
started raining.
And that’s when
the realization dawned on me. The peak of luxury is to be able to sit at home
while outside is raining.
You know me, I am the one with the
adventures. I keep gathering and gathering them, and sometimes I even put them
in writing.
A few months ago, a friend of mine wrote
about how she made the decision of never using again the services of the Romanian
Post Office. And I agreed with her on that. Mostly, in hindsight of what had
happened to me a few weeks before her post.
Last summer, I was on holiday through the
country (needless to mention that I have gathered enough material for the
continuation of the Adventures of tourists). We arrived in
Timisoara and we were enchanted to see it looked more beautiful than it did
nine years ago.
I wanted to buy some postcards with main sights from Timisoara and to send them in Romania and abroad. Every souvenirs shop or
bookshop I entered, that sold postcards, did not also sell stamps. Everyone
directed me to the Romanian Post Office. So I did not buy postcards and decided
that I would buy them all, postcards and stamps, from a post office. I must
admit that I must have got this idea (of buying from the same place stamps and
postcards) from my trips abroad where I was able to do it (even though not even
today did the Romanian Post Office delivered to Cluj-Napoca a postcard that I had sent
last year from Madrid).
Finally, I was able to find a post
office, and the queue outside was not that long. Two girls were in front of me
so I waited patiently for my turn. Another girl made the queue behind me and no
sooner than one client exited the office that she went for it and cut the queue and
entered the office. Probably, because all of us were wearing masks, she thought no one would dare to open their mouths. I did not. That’s also because the two
girls in front of me took the situation in their own hands and went after her
and pulled her out. When she exited, accompanied by the two girls, there was a
certain smile on her face, like she had just received flowers. That got me thinking that
this was not her first attempt to cutting a queue.
When it was my turn, I entered and went
straight to the office to my right, where I saw from the outside that everyone
stopped. I asked for stamps, but the lady there brutally intervened and sent me
to another office, mentioning that she was very busy and that all the people
standing outside should know better than to keep disturbing her. I wanted to
make a suggestion and tell her that she could place a note in front of her
office and thus making it easier for her and the clients, but I reckoned from the
tone she used that she knew better.
I advanced towards the other office and
asked for stamps for Romania and France. A picture hang next to the office,
showing a POS and encouraging payment by card. That’s good, I told myself. I
also asked for postcards of Timisoara. The lady looked at me confused and told
me that they do not sell such things. I took out the card to make the payment
but she told me that stamps cannot be paid by card, only cash. Probably is the
mobility feature that stands in the way, I told myself. So, here I was, leaving
Timisoara with no postcards, but with stamps.
I am committed to telling things as they
are. You already know that about me, having read this blog.
Now, you’ll find few people mention
this. But I think it’s a rather sore point and it should be dealt with. Fact: some people will set you back.
Oh, I’ve been there. And it is so
frustrating – especially to me, since I’m proactive by nature and tend to plan
ahead and consider milestones and possible situations that may set me back and
how to address them so that my deadline is kept.
It’s true some people do not get the
importance of deadline. You could explain and explain and they still could not
get it. Some lack empathy and thus no matter how well you state your reasons,
you won’t get that reaction from them – to send the information you need before
the deadline is done.
Others simply believe there’s no
importance to observing a deadline. So what if you’re past it?! At least you
have delivered something.
Well, I can tell from my experience,
dealing with this kind of people will demotivate you, stress you out and make
you lose confidence in you and the success of your project. The ideal situation
would be to not work with them.
But when you have no choice, you have
to find solutions in order to make it work.
Here’s how I made it work.
I had this collaborator and it was
absolutely a nightmare to work with. She would call me daily and have her
monologues and excuses thrown at me, to no end result.
I am a really pragmatic person and I
do not like to sit around and chat just for the sake of it. Conclusions must be
drawn and actions planned, and never-ending meetings and calls without these
are absolutely futile.
Anyway, after a certain point I
realized that she would never change and I was the one in charge if I wanted
things to turn out differently with the project. One day she had called me 3
times and when I calculated the time that I spent listening (because I almost
never got the chance to speak), I saw that I wasted three hours from my working
day listening to a senseless monologue.
So I started dodging her calls and
insisting on the fact that she should only call me if there was something
urgent.
It was hard at first, but she finally
got it. But that was not enough, of course, to finish the project in time.
Thus, I talked with the other collaborators to the project and agreed upon the
following action: since she was the only one not complying with the deadline,
while the rest of us did, there was only one solution – to set a different
deadline for her. And we did. Her deadline would be a week before ours. And it
worked. And even though she usually sent the information after the expiration
of her deadline, we would always manage to finish our project in time.
Well, some may judge the fairness of
this trick. But it’s just it, a trick to help deliver a project. The thing is
to always make sure your collaborators know about the special deadline so that
they won’t give you away and compromise the delivery of the project.
When I go on holiday, I like to buy tea, sweets and books. This way, I get to
keep the holiday spirit even when I am back.
It’s the case for this book that I
bought this summer from the town of Drobeta Turnu Severin in a small but full of
books bookshop. When I look at it now it reminds of a particular moment I shared
with the shop assistant.
(The Psychology of Stupidity)
I took it from the shelf and went to
the counter.
The shop assistant: Oh. It’s quite
expensive this book. But then again, stupidity has its heavy price, too.
Simple
words, but so, oh, so powerful. They embody acceptance and motivate the speaker
to continue with one’s narration. When one feels understood, one is getting
closer to learning about what is happening, what one feels, how one feels and
even to realize what should be done next.
If you do
not believe me, try taking a step back from your emotions on the day you feel
you’ve been wrongfully treated and still have the chance to tell somebody about
it. You will notice the healing effect of those three words.
They say that creative people easily develop obsessions. And this could be noticed in their quirks, routines,
in the way they organize their desks (to the right the things to do and to the
left the things that were already solved – yep, it would be funny to see me in
action, fluttering pieces of paper from one side to the other) or the drinks
they have (tea, coffee, rum, sangria, wine, cider, beer) and at what time.
If it was not clear enough,
the text above was meant to confirm it. Yes, we develop obsessions. For example,
one such obsession of mine is popcorn. No matter where life took me (within
Romania, Germany or Russia), the craving for popcorn was always on the
priorities list.
Being the traditions keeper
that I am, especially when it comes to popcorn, that was not always an easy
task – finding the corn kernels because I like my popcorn made in the tin
kettle. So you must know that I was really pleased with my recent discovery on
the box of a brand of corn kernels the recipe to making the traditional
popcorn.
Sometimes I wonder how many
people are there left in the world making their popcorn in the tin kettle. And
I do like to believe that if corn kernels are still for sale in shops, then not
everyone has turned to microwave for their popcorn.
Well, this is to you, my
friends! And to properly celebrate you, I am going to make popcorn in my tin
kettle.
My dad is a fan of Anthony Quinn. He
has his reasons, no doubt, but I think he likes him because he reminds him of a
dear one (in my family, we’re into the habit of matching famous actors to one
of the members of our family – that’s how I got to assigning the looks of Mel
Gibson to my nephew).
Thus, it was from my father that I
learned recently that Anthony Quinn had played the role of a Romanian peasant.
I went straight to IMDB to check. Ever since I learned that I do not know it
all, I first go and check before contradicting him. And so I found that Anthony
Quinn did play the role of a Romanian peasant in the movie The 25th
Hour, based on the novel of the same name by the writer C. Virgil Gheorghiu.
I searched it and saw it online. It
is really a good movie, and the script is really good, too. The actors performed
wonderfully and I can assure you that you won’t lose your time seeing it.
The movie impressed me from the beginning,
I must say. It swirled me away with the Romanian music and the picture on the
wall inside the house of one of our dear Romanian writers (Ion Creangă).
Johann Moritz, played by Anthony
Quinn, is a Romanian peasant from Transylvania. In 1939, Johann is denounced as
Jew and is sent to a Romanian concentration camp. Then, mistakenly, he is
enrolled in the SS army and appears on the covers of German magazines and
books. Brought at Nuremberg trials for war crimes, Johann is acquitted due to a
letter written by his wife, Suzanna.
Another interesting character is the
writer Traian Koruga. Here below is an excerpt of a moving dialogue between
Traian and Johann:
‘I do not want to see anymore, I’ve seen
enough.’
‘But, Traian, there are so many good
things to look at’.
‘I’ve looked at the sky, sea,
mountains, and men… Men who think, but so many mad men!’
The final scene of the movie, the one
with the smile, is by far the most staggering. ‘C’mon, you can do better than this’, says a photographer trying to
encourage Johann to smile at the time of his encounter with his lost family.
That encouragement to give a ‘big smile’ made me think of the question asked by the old ladies at the end
of the ‘Silent wedding’ movie by HoraÈ›iu Mălăele: ‘What else do you want to take from
us?’.
Smile as torture, that’s what this scene made me think of.
So please do watch this movie. My
father recommends. And so do I.
Effective communication occurs when
the message is understood as the sender intended to.
This is a sentence I read somewhere,
and it stuck with me, mostly because I consider it to be true.
Practice makes perfect, and it is in
practice that I developed my organizing skills. And I do think that no
improvement can be seen without making sure things are well organized. That
applies, too, in communications. Those who think that storytelling is the only skill needed for
efficient communication are terribly wrong.
The need of a plan is far more
necessary in communications, in making sure the message is received and
understood as intended.
Main reasons why you need a
communications plan:
•To have your
goals and objectives clear as daylight.
•To establish
audiences, messages, channels, activities, and materials.
•To clarify
roles of the communications team.
•To have a
better understanding of your resources and to be able to plan ahead for those
you’ll be needing on the way.
•To consider
possible obstacles and emergency scenarios.
An important thing to know about a
communications plan is that it evolves. It is drafted when the goals of the
company are set, but it may suffer changes and it should do so. Keep in mind
how the COVID-2019 pandemic changed how companies function. We all had to
adapt on the way. Nobody knew how to respond to the crisis, but we adapted to
the challenge.
Personally, I think each company must
have a yearly communications plan. Preferably, drafted at the start of the year
and updated according to the needs that may occur during the unfolding of the
year. A communications plan will never include all possible happenings
throughout a year, but it will highlight main challenges and activities to be
considered.
When drafting a communications plan,
it would be useful to use the template of the year before and to insert what
other wishes/ changes the management would want seen in the coming year. This
sounds easier read than done, but with the right people and all the necessary
information it can be achieved.